Our Invitation From Pared Eyewear to London Fashion Week

London Fashion Week with Pared Eyewear – 180 The Strand

London fashion week pared eyewear

Walking through Trafalgar Square onto The Strand, you could tell we was getting closer to Number 180, by the blacked out ‘Fashion Week’ Mercedes G-Wagons and the sea of divergent style tribes.

Everyone from the fashion conscious following the style rules to the bold and unconventional, who are happy to forgo the rule book were out in force.

London Fashion Week is invitation only, so to be able to watch the catwalks you have to be with a publication like Vogue, press, a celebrity or influencer – so the chances of public watching the cat walks are quite slim.

However, buyers can be invited into The Designer Showrooms, which is where we were invited with Pared Eyewear as they launch their fashion forward eyewear brand into the European Market.

As part of a partnership with the British Fashion Council, Pared Eyewear were selected as one of four Australian Designers to showcase at The Designer Showrooms at London Fashion Week.

We are so proud to be the only UK stockist for Pared Eyewear. Retail Giant, ASOS are taking on some pieces of the collection but we will be the only UK stockist with all of the collection. 

London Fashion Week Pared Eyewear

Outside were endless amounts of fashion bloggers and photographers passing the time taking the perfect street photos whilst waiting for famous people, and of course it wouldn’t be Fashion Week without the protesters. Walking in the main entrance to be greeted at reception where we were given our LFW passes and tote shopping bag, who doesn’t love a freebie!

Inside the The Designer Showrooms were a mixture of upcoming clothing and accessories brands including Pared Eyewear where we met Jenny and Co-Founder Ed Baker. Trying on current, new season and upcoming handmade styles that are fashion forward in design, with unique use of colour combinations and distinctive cutaway detailing, as well as unusual material and surface treatments.

pared eyewear

Pared collections and collaborations are eagerly anticipated, with them gaining a strong customer and influencer following across the globe. Pared has been seen on a number of celebrities including Beyonce, Miley Cyrus, Katy Perry and Brad Pitt as well as fashion bloggers and influencers. Especially @the_salty_blonde who is a huge Pared lover.

pared eyewear uk

Image from: @the_salty_blonde Instagram

One of their recent collaborations has been with Bec + Bridge to create the Petite Amour. This frame can be seen on the image above worn by The Salty Blonde in red. The Petite Amour has proved to be one their hottest, best selling pieces. A chunky, narrow cat eye frame with attitude and glamour.

In the next few weeks the Pared Eyewear collection will be arriving and we can’t wait to share it with you. To be the first to know about Pared Eyewear updates, special offers and release dates, follow us on Instagram @eyeconicsociety or subscribe to our mailing list here

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