Eyeconic Society | Blog

London Fashion Week Pared Eyewear 20/02/2018
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Our Invitation From Pared Eyewear to London Fashion Week

London Fashion Week with Pared Eyewear – 180 The Strand Walking through Trafalgar Square onto The Strand, you could tell we was getting closer to Number 180, by the blacked out ‘Fashion Week’ Mercedes G-Wagons and the sea of divergent style tribes. Everyone from the fashion conscious following the style rules to the bold and unconventional, who are happy to forgo the rule book were out in force. London Fashion Week is invitation only, so to be able to watch the catwalks you have to be with a publication like... Read More


Your Guide To Choosing The Right Lenses

Your complete guide to choosing the right prescription lenses for your glasses After you have spent ages searching for the perfect frame, it’s time to decide which prescription lenses you need. To someone who isn’t a glasses veteran this experience can be quite daunting and stressful. So we have broken it down for you with an honest (non up-selling) easy guide to choosing your prescription lenses. Unfortunately there is no simple one size fits all answer but the 2 main things that need to be taken into consideration when choosing... Read More

winter sun destinations 08/02/2018

5 Of The Best Winter Sun Destinations

The Best Winter Sun Destinations according to Ellie By the time March comes around we all feel like we haven’t seen the sun or felt that glorious heat for a long time. Lets be honest we also that extra Vitamin D and a feel good tan. Sunglasses on, soaking up the rays, on a palm fringed sandy white beach with a cocktails or an ice cold beer in hand sounds like perfection at the moment doesn’t it? Ok we’ve convinced ourselves that a must need winter beach holiday is due... Read More

Kaleos Eyehunters chromatics 31/01/2018
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The Chromatics Collection by Kaleos Eyehunters

Kaleos Eyehunters, Luxury eyewear brand releasing 15 piece Chromatics collection for SS18 Barcelona based eyewear brand Kaleos Eyehunters have released a new collection inspired by nature. The Chromatics collection harnesses the beauty of summer sunsets and sunrises with highly- saturated colours. Transporting us through the heights of Mediterranean summer, with dreams of long scorching days on the beach and hot nights where the sun burns our sky with vivid colours of oranges and reds. Throughout this collection you will see the prominent use of red hues, where the pieces have been created... Read More

The best street style from Paris Fashion Week Men's AW18 26/01/2018

Paris Fashion Week Men’s AW18: Street Style

The best street style from Paris Fashion Week Men’s AW18 It’s that time of year again that style spills from the runways to the streets. Robert Spangle from GQ was there snapping the very effortless, individual street style look from the best dressed gentleman at Paris Fashion Week Men’s AW18. Find some style inspiration from Robert’s images below; whether you’re looking for an on trend outfit for a date this weekend or style ideas of how to put together and build a stylish outfit, he’s got you covered. We love... Read More

retrosuperfuture SUPER SS18 23/01/2018

Unveiling of SUPER SS18 Eyewear Collection

Your sneak peak at the latest SUPER SS18 collection before it arrives in stock Anticipating the upcoming SUPER SS18 season, LENZ is a keen new take on the brand’s most iconic shapes and Tuttolente technology. No eyewear brand is as daring and individualistic as Retrosuperfuture. Known for their innovative collection of classic pieces with cutting edge shapes. From the W to their famous flat top sunglasses, Retrosuperfuture glasses are known for their distinctness. The brand were the first to collaborate with a famous lens manufacturer – Zeiss, to create ground-breaking experimental pieces... Read More


90’s Tiny Sunglasses Are Taking Over 2018

Fashion Trends – They always come back around For the past few months we have see celebrities, style influencers and magazines featuring small 90’s inspired sunglasses. From Gigi Hadid to Sofia Richie have been pictured wearing these narrow cat eye sunglasses, even Rihanna at Cannes Film Festival. Proving this cat eye sunglasses trend is definitely in its peak. As long as I cant remember, my mum has always said “i’m not throwing that out, it will probably come back again” without a doubt in a few years it reappears from... Read More


Luxury Sunglasses Brand Spotlight : Emilio Pucci

Our first brand spotlight for luxury sunglasses in 2018 is the famous Emilio Pucci. Founded in 1947, Marquis Emilio Pucci has created a signature that he always been known for, using an infusion of graphics, bold colours abstract patterns, creating a brand phenomenon. Seeing patterns and colours schemes like these you know straight away they are from Emilio Pucci. When you hear the brand you automatically think of their clothing and accessories as these patterns were seen most popular on clothing, scarves and leather goods. Eyewear and luxury sunglasses were... Read More

opticals frames uk 04/12/2017

Six Fashion Trends To Look Forward To In 2018

From optical frames to ugly shoes: The fashion trends you need to know. Get ahead of the game with and prep your wardrobe for Spring Summer 2018. We are going to show you key trends from the catwalks with a fabulous mix of optical frames, florals, pastels and sequins. 1. Colours to watch out for We love the change from dark winter colours to the bright, fun colours that come for Spring Summer. SS18 brings a mixture from hot, hot pink and zesty orange to florals and lovely lavender. Textures... Read More

Christmas gifts for eyewear lovers 30/11/2017

Christmas Gifts for Eyewear Lovers

Looking for stocking fillers or Christmas gifts for eyewear lovers  – We’ve got you covered. The Christmas buzz is in the air but there is also the panic of choosing gifts for our nearest and dearest. We have 5 solutions to help give the perfect Christmas gifts for eyewear lovers, from the fashion conscious to the simple glasses wearer.   1. Eyecon Glasses Case Handmade in the UK from beautiful soft leather with bright colourful suede liners. These uniquely designed cases are not only first on our list because they are made... Read More